I’ve got most of The Stork’s project page completed on Kickstarter. Their back end is really slick and full of helpful information on fundraising, promoting your project, etc. I’m used to shrouding The Stork in secrecy so that it is more fun to learn about it when you participate. But, obviously, in this situation, I need to give more details so people understand why they should contribute.

Kickstarter encourages the use of video to help people engage with your project on an emotional level. I’m gathering video testimonials of people who have participated in the past so I can cut together a promo. So far I have two really good testimonials and I’d like to get at least two more. Then I’ll throw in some graphics and music and put it up!